When something is deemed to have advertising value by marketing 'big wigs'.

Often used by people who don't have access to a dictionary - or PR types who like to make up their own words, usually by adding 'ability' to the end of a word. Or 'sexual'. See also: Gastrosexual
This viral is really real, but still adheres to all the brand messages that we're trying to convey this year. It has great campaignability.
av claire_j_b 26 oktober 2010
4 Words related to campaignability

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