RUEHL No. 925 is an Abercrombie brand
aimed at young adults. The brand
's story claims that
the Ruehl family from Germany immigrated to America and started
a clothing company. The "no. 925" is supposedly the apartment number of the original
store in the the original
to make an atmosphere unlike
brands; the stores are a combination of modern atr and old classics; stores sell copies of antique books and feature paintings. The atmosphere is modeled after
Greenwich, New York.
The animal logo is a French Bulldog, Trubble
who was adopted into the Ruehl home (according to the fictional background)
to introduce more sophisticated clothing and scheme.
Ruehl opened its doors in September of 2004